Promoting 21 Southern SMEs to the International Market Through an Influencers Campaign

Articles / 19-04-2024
Promoting 21 Southern SMEs to the International Market Through an Influencers Campaign
Content captured and shared by ‘AnthonyVerlaine’ and ‘MarieBucketList’ with their Instagram audiences. ©MarieBucketList/AnthonyVerlaine/USAID

In parallel to the ongoing digital marketing campaign promoting 21 key businesses offering unique and authentic experiences in Southern Tunisia, USAID Visit Tunisia brought two French influencers to promote the region through a 7-day circuit featuring the 21 experiences. The campaign aims to accelerate the tourism SMEs’ digital and economic growth.  

Expected impact on the tourism SMEs’ digital and economic growth: 

Increased online visibility (social media following) by at least 20%. 

Increased visitor bookings (sales) by at least 10%. 

USAID Visit Tunisia partner ‘Tiniri Camp’ and our influencers’ host. ©MarieBucketLis/USAID 

21 Experiences. 7 Days. 2 International Influencers. 

From February 9 to 16, USAID Visit Tunisia brought two French influencers to Southern Tunisia to promote the region through a 7-day circuit featuring 21 experiences. ‘AnthonyVerlaine’ with co-traveler 'Mariebucketlist' shared their discovery and appreciation of Tunisian culture with their international audiences in real time on Instagram during their trip as they visited USAID Visit Tunisia partner SMEs to promote their tourism products and experiences.  

Check all the shared stories in our story highlight entitled ‘Southern Tunisia’! 

The shared stories, posts and Reels generated positive reactions. Commentators have asked about the experience name, some added Tunisia to their travel bucket-list, and others just expressed their ‘wowness’.  

  

 

The two influencers have completed their in-country travel, but Anthony is continuing to share content with his 78,4K followers, and Marie with her 120K followers on Instagram.  

 

What’s Next? 

The two influencers will release Vlogs on their YouTube channels. Make sure to tune in soon!  

Subscribe to Anthony Verlaine’s YouTube channel here and Marie Geigle’s YouTube channel here!  


 Check out MarieBucketList Instagram feed for more Reels and photos featuring our amazing partners Dar el Hadir, Sidi Idriss Hotel, Tiniri Camp, and more. Photo © MarieBucketList/USAID. 

 

 

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