USAID Visit Tunisia has engaged public and private actors throughout the tourism industry to help develop an inclusive National Tourism Strategy (NTS) that will lead to sustainable tourism growth.
On June 28, USAID Visit Tunisia released an online consultation survey to draw input on the NTS from international tourism stakeholders, such as travel agents, tour operators, and international industry federations.
These international tourism actors are critical to Tunisia’s tourism development, bringing in guests from high-value markets such as France, Germany, Italy, the UK, Austria, Belgium, Spain, Poland, and Switzerland that are likely to return year after year.
Attracting tourists from international markets is key to Tunisia’s tourism recovery. ( Magharebia/ Creative Commons)
The NTS online consultation survey, available in French and English, collected 354 responses before its closing date of July 12. The majority of respondents (51%) backed the proposed vision statement: “Together for innovative and sustainable tourism.” 27.5% selected the vision statement “Attractive destination for an exclusive experience,” while the remaining respondents (21.5%) chose “Working together to build the travel destination of the 21st century.”
Based on their survey results, as well as feedback from more than 460 local tourism actors in May, we will finalize the strategy with the Ministry of Tourism and Handicrafts (MOTH). The MOTH plans to go public with the strategy on September 27, World Tourism Day 2022, setting the roadmap for steady tourism growth in the years ahead.
