Launching a New Campaign to Promote Tourism SMEs in Southern Tunisia to Domestic and International Travelers.

Recently featured in the ‘Top 10 Best Destinations to Visit in 2024’ by the Routard guide, Southern Tunisia has the wind in its sails! To raise its profile to domestic and international travelers for the high season and beyond, USAID Visit Tunisia is launched a new marketing campaign in January 2024 focused on promoting not only the South as a destination, but 21 key businesses offering unique and authentic experiences in Southern Tunisia. The objective of the campaign is to increase online visibility of the businesses by at least 20% and sales by at least 10%. 

Expected impact on the tourism SMEs’ digital and economic growth: 

• Increased online visibility (social media following) by at least 20%. 
• Increased visitor bookings (sales) by at least 10%. 

High quality photos created by USAID Visit Tunisia for Camp Ain el Sid. Photo ©USAID. 

 21 Tourism Experiences in the Spotlight for Domestic and International Travelers for 2024 Winter/Spring Seasons. 

Following the success of its domestic summer campaign “Nature & Adventure SMEs” (which enabled 12 SMEs to increase their followers by 30% and 6 SMEs to increase their sales by 10%), USAID Visit Tunisia developed a new marketing campaign solely focused on promoting 21 SMEs operating in the Southern regions of Tunisia for the Winter/Spring 2024.  

The campaign development started in September 2023 and was officially deployed in January 2024 and will run until April 2024, covering the peak winter and spring seasons of tourism in Southern Tunisia.  

The main objectives of the campaign in terms of visibility and sales are to increase the SMEs’ social media following by at least 20% and sales by at least 10%. This campaign has two scopes; it targets domestic travelers through engaging content and targeted ads on social media and international visitors through influencer marketing. 

The SMEs featured in the campaign were selected based on an open call released in fall 2023 using the ‘market readiness’ criteria developed by USAID Visit Tunisia, in addition to businesses already supported by the project under the Market Readiness Program, Tunisia’s Living Culture, and Tourism Innovation Fund grant and technical assistance programs.  

High quality photos created by USAID Visit Tunisia for Hotel Cascade. Photo ©Access Agency/USAID. 

21 Experiences in Southern Tunisia to Follow on Social Media 

Starting from January 23, engaging content will be released gradually on each of the 21 experiences’ social media pages.  Visitors will learn more about each experience, what makes it special, and its touristic offerings (culture, nature, adventure, food, accommodation, etc.). The first 3 SMEs the campaign started promoting are: Hotel Cascade, Camp Ain el Sid, and Hotel Sidi Idriss. 

To make the most of their trip to the South, all travelers are invited to follow them starting from January 23! 

Check the table below: 

High quality photos created by USAID Visit Tunisia for Hotel Sidi Idriss. Photo ©Access Agency/USAID. 

What’s Next? 

To further promote the 21 SMEs in Southern Tunisia, USAID Visit Tunisia is also implementing a campaign targeting international visitors from France to support the new Transavia direct flight from Paris Orly to Tozeur, which was facilitated by the project.  

Two French influencers were selected by the project to travel to Tozeur, visit all the 21 tourism businesses, and share their experience in real time via social media. The trip is set for early February 2024.  

High quality photos created by USAID Visit Tunisia for Camp Ain el Sid. Photo ©USAID. 

 This marketing campaign will run until April 2024. 

Stay tuned for more updates, photos, and videos from beautiful Southern Tunisia.