The USAID Visit Tunisia Activity conducted a nationwide survey on domestic tourism that provided critical insight into Tunisian tourists’ demographics, travel preferences, and spending habits to inform the country’s tourism strategy and marketing campaigns. The survey results collected from 1,200 Tunisians from all 24 governorates provided a comprehensive overview of domestic tourists’ profiles in the country. In addition, the survey also identified the major obstacles preventing non travelers from visiting regions other than their home cities and provided recommendations to overcome those obstacles.

Its results are helping the project and its government partners, Tunisia’s Ministry of Tourism and Handicrafts (MoTH) and the National Tourism Office (ONTT), craft an effective national tourism strategy and marketing campaign that prioritizes sustainable tourism projects in underserved regions.

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