Visit Tunisia supported the National Tourism Office (ONTT) to launch a nationwide marketing campaign to encourage local travelers to venture out to their country’s diverse tourism destinations.

The #Weekend_Tunisia campaign – part of the ONTT’s Domestic Marketing Campaign, “Tounes Lik” -- kicked off with captivating videos and social media content promoting some of the country’s unique and under-visited tourism spots, such as the mountain town of Kef, the holy city of Kairouan, the medina of Tunis, and the natural springs of Zaghouan.

The videos, which highlight these regions’ natural beauty, cultural heritage, culinary offerings, and adventure activities, were produced by partner content creators DreamerWildAndFree and Tanwicha , and have already made a big splash. To date, the #Weekend_Tunisia content has generated more than 1.5 million views on Facebook, YouTube, and Instagram, and appears to be accomplishing its goal of driving enthusiasm for domestic tourism.

“Thank you for these videos that make us love our country even more!” said one Tunisian viewer on Facebook.

The campaign will create additional buzz through an interactive weekend getaway competition that invites local travelers to create and share their own weekend travel experiences.

Visit Tunisia’s support for the campaign is helping to reach some of its key objectives -- to increase domestic tourism and promote brand awareness of the country as a diverse tourism hub. Tunisia is much more than a sun and sea destination – it has a range of stunning attractions, from vast desert, to green oases, to ancient archeological relics.

In the coming months, the campaign will roll out additional promotional content for more Tunisian destinations, such as Bizerte, Tabarka and Korbus.