Visit Tunisia’s 3-week Cross-Country Roadshow Provides a Window into Tunisia’s Tourism Potential

Articles / 27-01-2022

Tunisia has a wealth of natural, cultural, and archeological assets that make it a compelling tourism destination for domestic and international travelers. To effectively market and develop Tunisia’s offerings to modern tourists, the Visit Tunisia team felt it was important to explore the country -- and the diverse resources it has to offer -- from north to south.

In October, Visit Tunisia embarked on a three-week roadshow of the country that took us from the forests of Kef to the desert of Tataouine. Overall, we traveled 1,300 km. to 45 unique tourism sites in 15 cities. These included museums, souks, artisan workshops, film sites, national parks, oases, Amazigh villages, festival sites, archeological sites, oases, canyons, mosques, and synagogues.



The wide-ranging trip gave us the opportunity to hear the perspective of Tunisians from around the country, including key tourism stakeholders, and experience firsthand Tunisia’s diverse culture, food, and heritage qualities, which are sure to leave a lasting impression on many types of tourists.

To help brainstorm potential partnership opportunities and marketing strategies, we also assessed the quality of tourism sites and services, evaluating their level of comfort, accessibility, and appeal to target tourism markets.



Especially valuable were the connections we developed with tourism industry representatives and entrepreneurs. During the roadshow, we held eight workshops that brought together 440 small- and medium-size entrepreneurs (SMEs), members of local tourism associations, local authorities, tour guides, hoteliers, restauranteurs, event planners, travel agents, NGOs, donors, members of the media, handicraft workers, and transportation and adventure operators. Our conversations and interactions with these tourism stakeholders helped us better understand each region’s tourism climate, including their challenges and potential.

Based on this experience, our team gained a clearer picture of what Tunisia has to offer as a tourism destination and learned how we can effectively support industry efforts to improve the accessibility and quality of the country’s assets for local and international travelers, as well as how to gear Tunisia’s offerings towards unique target markets.

Now, the project is building on the roadshow’s assessments to craft detailed tourism strategies and marketing efforts with our counterparts in the Tunisian government -- including a National Tourism Strategy, Branding and Positioning Plan, and domestic and international campaigns.

#roadshow
#tunisia
#diversity
#workshops 
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