On May 1st, USAID Visit Tunisia will launch โAuthentic Tunisiaโ, its brand-new international marketing campaign designed to build awareness around Tunisia as a diverse tourism destination and connect tourism SMEs with international travelers. 12 European influencers from France, Germany, Italy, Spain and Belgium will travel across the country, engage in over 50 experiences and share their experience with their followers from May 1st to May 12. Follow the #Authentic Tunisia journey!
Authentic Tunisia: 12 Influencers. 12 Days. 6 Itineraries. 59 Experiences.
Through an international marketing campaign entitled โAuthentic Tunisiaโ, local and international visitors will be invited to discover the authentic beauty of Tunisia through the eyes and lenses of 12 European influencers from France, Germany, Italy, Spain and Belgium who will travel across Tunisia and share their 12-day experiences with their followers from May 1st to May 12.
6 circuits were designed to cover the various regions in Tunisia from North to South. The main theme of the campaign is Nature and Adventure and the influencers will engage in over 50 experiences across the country through visiting tourism businesses and experience providers.
The 12 influencers were selected from a pool of 120 initially contacted by Wantotrip. The selection criteria included engagement rates, quality and relevance of content, as well as target markets to name a few. Stay tuned to discover the 12 influencers!
Supporting Tunisian businesses and the private sector through international marketing campaigns
This campaign aims to contribute to the sustainable development of Tunisia's tourism industry and support local startups and businesses. In line with its mission, USAID Visit Tunisia subcontracted the Tunisian start-up Wantotrip to co-design and implement this international marketing campaign. Local travel startups, WildyNess , Sud extreme, Camp Mars , Kabylis, and Idwey.tn designed customized itineraries for the influencers and unique and engaging experiences were also created by Tajrabti.
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The international โAuthentic Tunisiaโ campaign is a private sector led campaign designed to build awareness around Tunisia as a diverse tourism destination and connect tourism SMEs with international travelers. 12 European influencers will engage in over 50 experiences across the country and share their experience with their followers. The campaign will be launched May 1st by implementing partner Wantotrip.
